◆ RUNWAY
E-commerce · Apparel · 24 employees · Brooklyn
From Pro to Pro Max, no sales call.
RUNWAY upgraded plans the day they crossed 600k sends. They never spoke to a salesperson. Their inbox placement at Gmail and Yahoo never dropped below 99.7%.
Inbox placement
99.7%
Gmail + Yahoo
Plan upgrades
2 self-serve
90 days
Unsub honoured
<200ms
one-click
Send volume
740k
monthly peak
“I clicked Upgrade. The dedicated IP was warming the next morning. That is the entire story.
JKJordan Kim
Growth · RUNWAY
// the problem
Their last vendor required a "growth call" to upgrade.
RUNWAY's previous email vendor had a tier above which you had to "talk to sales". Crossing that line meant a procurement-style call, an MSA negotiation, and a bill 3× what was on the website. They'd delayed sending campaigns to stay under the threshold.
- Soft-cap above which "contact sales" replaced self-serve.
- MSA + procurement-style negotiation for what should be a one-click upgrade.
- Negative incentive: send less email to avoid the conversation.
// how voltmail fit
Self-serve all the way to Pro Max.
When traffic crossed 600k, the dashboard showed the proration math, Jordan clicked Confirm, and the dedicated IP began warming overnight. The auto-warmup curve hit production volume on schedule six weeks later. Inbox placement never dipped below 99.6% during the warm.
- Pro → Pro Max upgrade with proration math previewed before confirm.
- Dedicated IP auto-warmed from 50 → production volume in six weeks.
- List-Unsubscribe one-click honoured in <200ms — Gmail + Yahoo 2024 compliant.
// today
They send what they want, when they want.
No more campaign-deferring to dodge the "contact sales" line. RUNWAY now ships campaigns weekly without thinking about quota. Their Black Friday peak hit 1.2M sends in a single day, all on the same Pro Max plan they self-served onto.
- Peak send: 1.2M / day on Black Friday.
- 99.7% Gmail + Yahoo placement throughout the warm-up.
- Zero sales calls in the entire customer relationship.
“The price on the page is the price I pay. That sentence shouldn't be radical, but it is.
JKJordan Kim
Growth · RUNWAY